High hopes for a collaboration with Kanye West lays brand Adidas. Brand has signed an unprecedented contract with the musician / designer who imagines himself a God, according to which Adidas and now mark West’s “Yeezy” will sell not only shoes, but also a full women’s and men’s collections, and will also launch a sports TV show. The amount of the transaction, of course, remains a mystery, but the informants recognised that we are talking about ten million dollars.
“Kanye is a true artist who has the unique ability to see what nobody sees, — said the member of the Executive Board of Adidas responsible for developing a global brand Eric Liedtke. – Our partnership we plan to expand sports horizons and to develop new areas of business”.
Recall that West and Adidas collaboration began in 2013, immediately after parting ways with Nike, Kanye. At the same time began work on his debut collections of Yeezy Season 1, which was presented to the public in 2015.
All items of the collection in a matter of hours was sold out, Yeezy Boots and shoes have become a hit of sales.